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Did you know there is more to practicelaw than just forms?  practicelaw is designed to be a repository of resources intended to help your practice.  Similarly, the MSBA’s practiceblawg is a blog for the Association to share with you how the MSBA can help you improve your efficiency and grow your practice.  The MSBA offers members a number of products and services and is always looking for ways to better serve its members and provide greater value.

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Build it one tweet at a time, and it won't cost you a dime

by Joe Kaczrowski | Jul 13, 2015

Social media. Some may feel that platforms like Facebook, Instagram, Pinterest and Twitter are the four horsemen bringing about the end of days, but social media can be a valuable part of your marketing strategy and can help develop and expand your brand.

There are many articles, blog posts, webinars, etc. out there telling lawyers how to effectively use social media, including this one which has several best practices for Twitter. Some will say social media is for engagement and conversation, but like many things, it can be used in many ways and for several purposes. How you use it, and why, is up to you. However, as with running a business and marketing your services, it is important to have a plan; know what your goals are and how to get there.

An earlier practiceblawg post highlighted several resources available to help attorneys get up and running with social media, including this guide from the State Bar of North Dakota. Once you create your account(s), consider what social media strategy fits best with your practice and resources, whether it's slowly dipping a toe in or running and jumping off the dock.

The Rainmaker Blog post offers some good, although perhaps contradictory, advice, suggesting focus on quality rather than quantity but then also noting several key numbers for optimal tweeting. Another useful observation there (and elsewhere) is that people like pictures and tend to follow people rather than companies.

Does your firm have one blog or does each attorney? The North Dakota guide has a section on setting up a WordPress blog if you're not sure where to start. There are, of course, many other options out there too.

Free Professional Headshots at Solo/Small Conference

If you're not going to use your company logo as a profile picture, and you haven't quite mastered the art of the selfie, consider getting a free professional headshot at one of the MSBA's headshot days this fall, including September 17 in Mankato. Or, if you're going to be at the Solo/Small Firm Conference in Duluth next month, get one there.

Twitter has more than 300 million active monthly users. Additionally, Google searches now include tweets on mobile devices. Whether you're looking for potential clients, new business, or to establish your brand and reputation, social media is a valuable and low-cost tool.