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Did you know there is more to practicelaw than just forms?  practicelaw is designed to be a repository of resources intended to help your practice.  Similarly, the MSBA’s practiceblawg is a blog for the Association to share with you how the MSBA can help you improve your efficiency and grow your practice.  The MSBA offers members a number of products and services and is always looking for ways to better serve its members and provide greater value.

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MSBA Directories update

by Joe Kaczrowski | Jun 17, 2015

The new MN Find a Lawyer and MSBA Colleague Directory launched in January. Since the launch of the new directories, over 1,000 members have added their profiles to MN Find a Lawyer, allowing potential clients to find them using a number of criteria, including practice area and geography. The directory gets over 8,000 searches each month, and offers members a great -- and free -- way to reach more potential clients.

The MSBA wants to make sure members are taking advantage of this free service. In addition to encouraging members to update their profiles when renewing their MSBA membership online, the MSBA is currently running a contest through July 31; members updating their profiles to include practice area(s), firm or organization settings and a photo are automatically entered to win a number of prizes, including an iPad. Even without the contest, adding this information to your profile greatly improves your chances of being seen by potential clients.

Over the last several months, the MSBA has been evaluating the new directories internally, as well as reviewing comments and suggestions from users, both MSBA members and the general public seeking representation. Based on that feedback, the MSBA has two updates scheduled for the directories.

The first update will happen over the weekend. This update will offer a cleaner and easier interface, making it easier to search and more intuitive and simpler when updating your profile as well. This update also will offer better SEO for members via their MN Find a Lawyer profiles and improved search functionality.

And coming this fall will be a second update. This update will offer perhaps more noticeable changes, including profile thumbnails in search results, addition of a company logo option on profiles, Google Map integration, certification badging, and improved privacy controls.

If you have comments or suggestions about the new directories or the member profile page (or complaints), please let us know by emailing

Need a new headshot for your profile? Based on the success of the first Headshot Day back in April, the MSBA is working on two additional events, the first in Mankato in September and a second in the Twin Cities area in early fall. More details coming soon.