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Did you know there is more to practicelaw than just forms?  practicelaw is designed to be a repository of resources intended to help your practice.  Similarly, the MSBA’s practiceblawg is a blog for the Association to share with you how the MSBA can help you improve your efficiency and grow your practice.  The MSBA offers members a number of products and services and is always looking for ways to better serve its members and provide greater value.

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Grow your business, find more clients

by Joe Kaczrowski | Apr 09, 2015
Whether you're just getting started or looking to take your practice to the next level the MSBA has a number of tools and programs to help you.  Here's a list of ten ways you can use your MSBA membership to expand your practice.

  1. Participate in a Marketing Cohort.The MSBA's cohort program is founded on the belief that lawyers need to be not only subject matter experts in their areas of practice but also experts in small business; the cohort program is designed to help lawyers with the business of the practice of law. The marketing cohort is a collaborative environment for attorneys to work with other members to evaluate their current efforts then develop and implement a marketing plan.
  2. Create or update your MN Find a Lawyer profile.  There have been over 25,000 searches conducted since the launch in January.  The more complete your profile, the easier it is for potential clients to find you.  Potential clients can search by geography, practice area, or keywords, so make sure your profile includes information for which your target audience will likely search.
  3. Join the Practice Management and Marketing section (or other sections).  One of the biggest advantages of your MSBA membership is the ability to network with thousands of fellow attorneys facing the same challenges.  Sections offer a great opportunity to connect with your colleagues and build relationships.  The PMM section lists benefits of membership to include "Obtain low cost CLE credits in highly relevant topics, Join the SoloSmall Listserv to stay connected with colleagues, Learn how to better market yourself and your firm, Network with other attorneys, Opportunities to distinguish yourself through section leadership."
  4. Update your MSBA Colleague Directory profile.  The Colleague Directory is a private member-to-member directory, offering you a way to connect with your fellow MSBA members.  As with your MN Find a Lawyer profile, the more information you include, the easier it is for people to find you.
  5. Speak at a CLE.  With 37 sections and a new On-Demand program, there are lots of opportunities for members to share their expertise and build their reputation.  District Bar Associations also are often looking for attorneys willing to present to their members.
  6. Be a guest blogger for the MSBA's Small Firm Soapbox.  Not sure you can commit to a regular post? That's fine.  The MSBA is looking for members to contribute as guest bloggers to supplement our stable of regular authors.  Got something to say about the practice of law or willing to share and help your fellow members learn from your experience?  The Small Firm Soapbox offers a forum to do so.
  7. Consider alternative revenue streams.  The MSBA Colleague Directory lets you identify yourself as willing to co-counsel or provide contract services, among other options.  Got a big case, high risk high reward? Want to decrease the cost or lower your exposure? Search the Colleague Directory for members willing to co-counsel. Going through a dry spell or near the bottom of the peaks-and-valleys cycle? Consider offering your services to other members on a temporary or contract basis to level out your income.
  8. MSBA Colleague Directory screenshot

  9. Write an article for Bench & Bar.  As with other programming, Bench & Bar relies on MSBA members for content and offers a great way for you to contribute to the profession, highlight your expertise, and develop your brand.  Here are some guidelines for article submissions, but if you're interested in contributing contact Steve Perry.
  10. Volunteer.  The MSBA has a number of Access to Justice programs available to members.  Pro bono work is a great way to get experience and expand your practice while also strengthening your brand and reputation.  Looking for more limited scope opportunities? Consider the MN Legal Advice Online project or Wills for Heroes.
  11. Get involved.  In addition to the dozens of sections, there are many other ways for you to get involved through the MSBA and build relationships.  The MSBA has a number of opportunities for you to get involved to whatever extent fits with your practice and your life.  There are seasonal programs like Mock Trial, where you can volunteer as a judge or a coach.  There are numerous leadership opportunities for members, both at the Association level and at the Section level.  Join a committee or task force.  Not only are these great opportunities for professional development and growth that strengthen your reputation and brand, but they also offer you the opportunity to help determine the future of the MSBA and what the Association can do to help you and your fellow members.
  12. (Bonus) Get a new headshot. A picture is worth a thousand words, and your picture is often the first impression you make on potential clients.  Stop by the MSBA offices on April 14 between 10am and 2pm for a free professional headshot.