Small Firm Marketing Bootcamp | An Introduction to Dark Social

Discover how Social Media marketing (really) works. Learn how to leverage your offline community engagement through the network effect of technology to transform your city or town into a large, enthusiastic, genuinely affiliated referral source. Sit back and watch short Case Studies of lawyers who are growing their practices through Dark Social to either replace or augment their local advertising campaigns. During this session we explore the limitations of attribution models in evaluating Dark Social as a marketing channel and highlight the importance of recording multiple attribution channels.

This CLE is approved for credit through March 10, 2025.

Conrad Saam | Mockingbird Marketing

CLE Credits:
.75 Standard CLE Credit approved | Event Code: 482205

MSBA Members:  $29.95
Non-MSBA Members:  $64.95



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