Building Your Brand: Perspectives and Insights from the Young and the Old | CLE & Social

Event Description

This event is sponsored by the HCBA New Lawyers Section in collaboration with the HCBA Senior Lawyers and Judges Section.

Come learn how to build your brand, show off your pickleball skills, and network while enjoying great drinks and food! In addition to pickleball on two private courts (equipment provided), happy hour will include a free drink ticket and appetizers.

Learn how to build your brand the old-fashioned way and by the newer ways created by social media. New lawyers shouldn’t forget that traditional methods of building a brand should still be a part of your marketing plan. Older lawyers need to snap out of the “you can’t teach an old dog new tricks” mentality. Seniors don’t necessarily have to embrace social media, but your marketing plan should not completely ignore it. Hear our expert older and younger lawyer panel perspectives on how to build and maintain a successful brand. You don’t know what you don’t know. Bridge the generation gap and build your brand.


Minneapolis Cider Company
701 SE 9th St
Minneapolis, MN 55414


Patrisha M. Garger | Attorney at Law | Hellmuth & Johnson
Roy S. Ginsburg, J.D. | Attorney Coach/Consultant
Casey L. Matthiesen | Associate | Robins Kaplan LLP
Archana Nath | Partner | Fox Rothschild
Sharon E. Roberg-Perez, Ph.D. | Partner | Robins Kaplan LLP

Moderator:Jonathon D. Nelson | General Counsel | Dedicated Financial GBC

CLE Credits:

1.0 Standard CLE Credit | Event Code: 455598


HCBA Member: Free
Law Student/New Admittee: FREE
Non-Members: $40

Deadline to register: June 3, 2022

Remote Participation: This event is in-person only.

Payments: Due to the pandemic, accounting staff have limited access to the office making the processing of checks difficult. We request that you register online or over the phone by credit card whenever possible. If you need assistance, please contact the program manager.  If you must pay by check, please use this registration form.

Cancellations: Need to cancel? Please see our cancellation policy .

Accommodations: The HCBA is committed to creating an inclusive environment in which all members can participate fully. If you need reasonable accommodations to participate in this event, please notify the program manager.  Please provide notification at least 72 hours prior to the meeting to allow sufficient time to make arrangements for accommodations. Thank you.

Program Manager: Sarah Grundhoefer | | 612-278-6307

Register for this Event


Thursday, June 9, 2022

5:00 PM to 7:30 PM

Minneapolis Cider Company Minneapolis, MN United States