Small-Firm Marketing Bootcamp - How to Grow Your Practice in 2023

Event Description

Is jumpstarting the growth of your practice on your New Year's resolution list? Join us for a marketing bootcamp specifically geared toward small firms and solo attorneys. Our experts will discuss a variety of topics including improving your online reputation through Google reviews, effectively utilizing your offline community to broaden your referral sources, and new (and low cost) marketing ideas using technology to really grow your practice in 2023. 

9:00 - 10:00 am  -  Google Reviews: How to Claim and Grow Your Online Reputation
Google puts your business on its map – love it or hate it, your firm is on Google Maps and it is often the first online interaction clients have with your firm. How do you get control of this thing!? Jess Birken leads attendees through how to claim your Google Maps Business listing. And, once you've claimed it – how do you keep it up, avoid ethical pitfalls and maybe even leverage it to make it work for you!?
3 Takeaways:
1) If you haven’t claimed your Google Business listing do you even really exist on the internet? Every firm must claim their listing.
2) How to take the pain out of asking for reviews and how to ask for reviews ethically
3) How to respond (ethically) to negative reviews

Jess Birken, Birken Law Office

10:00 - 10:15 am - BREAK

10:15 - 11:15 am - An Introduction to Dark Social
Discover how Social Media marketing (really) works.  Learn how to leverage your offline community engagement through the network effect of technology to transform your city or town into a large, enthusiastic, genuinely affiliated referral source. Sit back and watch short Case Studies of lawyers who are growing their practices through Dark Social to either replace or augment their local advertising campaigns. During this session we explore the limitations of attribution models in evaluating Dark Social as a marketing channel and highlight the importance of recording multiple attribution channels.

Conrad Saam, Mockingbird Marketing

11:15 am - 12:15 pm - 29 New and Innovative Marketing Ideas Using Technology
Aggressively growing firms leverage the cutting edges of technology to fine tune their marketing growth engine and eat up marketing share from those watching on the sidelines.  Learn advances in automation – deeper reporting accuracy – improve conversion rates with creative financing – customized customer experiences – 1:1 video based email – replacing intake data entry – content strategy analysis – marketing data integration – and the importance of both self-reported and automated marketing channel attribution modeling.

Conrad Saam, Mockingbird Marketing

CLE Credits:

3.0 Standard CLE Credits | Event Code: 479672


MSBA Members: $25.00
Non-Members: $50.00 
Law Students: $0


Deadline to register: Tuesday, February 7, 2023. To register after this date, please email the program manager listed below.

Remote Participation: Remote instructions will be emailed to you the day prior to the event.

Payments:  Please register online or over the phone by credit card whenever possible. If you need assistance, please contact the program manager.  If you must pay by check, please use this registration form.

Cancellations: Need to cancel? Please see our cancellation policy .

Accommodations: The MSBA is committed to creating an inclusive environment in which all members can participate fully. If you need reasonable accommodations to participate in this event, please notify the program manager.  Please provide notification at least 72 hours prior to the meeting to allow sufficient time to make arrangements for accommodations. Thank you.

Program Manager: Jennifer Carter | | 612-278-6309

Register for this Event


Thursday, February 9, 2023

9:00 AM to 12:15 PM

Live Webinar via Zoom