Event Description
Is jumpstarting the growth of your practice on
your New Year's resolution list? Join us for a marketing
bootcamp specifically geared toward small firms and solo attorneys. Our experts
will discuss a variety of topics including improving your online reputation
through Google reviews, effectively utilizing your offline community to
broaden your referral sources, and new (and low cost) marketing ideas using
technology to really grow your practice in
2023.
9:00 - 10:00 am
- Google Reviews: How to Claim and Grow Your Online Reputation
Google puts your business on its map – love it or hate it, your
firm is on Google Maps and it is often the first online interaction clients have
with your firm. How do you get control of this thing!? Jess Birken leads
attendees through how to claim your Google Maps Business listing. And, once
you've claimed it – how do you keep it up, avoid ethical pitfalls and maybe even
leverage it to make it work for you!?
3 Takeaways:
1) If you haven’t
claimed your Google Business listing do you even really exist on the internet?
Every firm must claim their listing.
2) How to take the pain out of asking
for reviews and how to ask for reviews ethically
3) How to respond
(ethically) to negative reviews
Presenter:
Jess Birken, Birken Law
Office
10:00 - 10:15 am -
BREAK
10:15 - 11:15 am
- An Introduction to Dark Social
Discover how Social Media
marketing (really) works. Learn how to leverage your offline community
engagement through the network effect of technology to transform your city or
town into a large, enthusiastic, genuinely affiliated referral source. Sit back
and watch short Case Studies of lawyers who are growing their practices through
Dark Social to either replace or augment their local advertising campaigns.
During this session we explore the limitations of attribution models in
evaluating Dark Social as a marketing channel and highlight the importance of
recording multiple attribution
channels.
Presenter:
Conrad Saam, Mockingbird
Marketing
11:15 am -
12:15 pm - 29 New and Innovative Marketing Ideas Using
Technology
Aggressively growing firms leverage the cutting edges of
technology to fine tune their marketing growth engine and eat up marketing share
from those watching on the sidelines. Learn advances in automation –
deeper reporting accuracy – improve conversion rates with creative financing –
customized customer experiences – 1:1 video based email – replacing intake data
entry – content strategy analysis – marketing data integration – and the
importance of both self-reported and automated marketing channel attribution
modeling.
Presenter:
Conrad Saam, Mockingbird
Marketing
CLE Credits:
3.0 Standard CLE Credits | Event Code: 479672
Cost:
MSBA Members: $25.00
Non-Members: $50.00
Law Students:
$0
Deadline to register: Tuesday, February 7, 2023. To register after this date,
please email the program manager listed below.
Remote Participation: Remote instructions will be emailed to you the day
prior to the event.
Payments:
Please register online or over the phone by credit card whenever
possible. If you need assistance, please contact the program manager. If
you must pay by check, please use this
registration form.
Cancellations: Need to cancel? Please see our cancellation
policy .
Accommodations: The MSBA is committed to
creating an inclusive environment in which all members can participate fully. If
you need reasonable accommodations to participate in this event, please notify
the program manager. Please provide notification at least 72 hours prior
to the meeting to allow sufficient time to make arrangements for accommodations.
Thank you.
Program Manager: Jennifer Carter | jcarter@mnbars.org |
612-278-6309