practicelaw | Productizing Legal Services and Competing with LegalZoom

Event Description

Remote participation only. 

Most lawyers think of document automation as strictly an internal tool, for increasing efficiency. It is that, of course; but, it’s also so much more than that.  Law firms can (and should) use client-facing document automation tools to capture more revenue, from DIY-leaning clients, or those clients who wouldn’t otherwise hire a lawyer at all. And, since these systems can be made available to clients at any time, you can make money when you’re out of the office, even when you’re asleep.  In this session, we’ll show you how to create your own version of LegalZoom, by:
• creating intake workflows to gather data from clients for the building of documents;
• implementing a system to facilitate attorney review protocols for documents;
• developing a pricing plan for client-facing document automation services;


Dorna Moini is the CEO and co-founder of Documate, a no-code platform for building document automation and client-facing legal applications. Prior to starting Documate, Dorna was a litigator at Sidley Austin. There, in her pro bono practice, she worked with legal aid organizations to build a web application for domestic violence survivors to complete and file their paperwork, which led to the idea for Documate. Dorna is on the Legal Services Corporation (LSC) Emerging Leaders Council and a member of the Legal Aid Foundation of Los Angeles (LAFLA)'s Advisory Board. She was named an ABA Legal Rebel and a Fastcase 50 honoree.

CLE Credits:

1.0 Standard CLE Credit | Event Code: 423371


Deadline to register: 

Remote Participation: Remote instructions will be emailed to you the day prior to the event.

Payments: Due to the pandemic, accounting staff have limited access to the office making the processing of checks difficult. We request that you register online or over the phone by credit card whenever possible. If you need assistance, please contact the program manager.  If you must pay by check, please use this registration form.

Cancellations: Need to cancel? Please see our cancellation policy .

Accommodations: The MSBA is committed to creating an inclusive environment in which all members can participate fully. If you need reasonable accommodations to participate in this event, please notify the program manager.  Please provide notification at least 72 hours prior to the meeting to allow sufficient time to make arrangements for accommodations. Thank you.

Program Manager:
Mike Carlson


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Pre-Registration is Closed

Tuesday, November 9, 2021

8:30 AM to 9:30 AM

Live Webinar via Zoom