Event Description
This event is now remote
only.
Most small firms dedicate
about a quarter of their business hours to marketing. How do you know whether
these efforts are delivering results, or a waste of time? As the saying goes,
'we know we're wasting half our ad dollars, we just don't know which half.'
Participants at our last Boot Camp overwhelmingly asked for a follow-up
conversation dedicated to marketing. Here it is. We'll chat about social, video,
and planning. Plus, we'll share stories about your challenges and success
stories.
Schedule:
12:00: 'Table'
Discussions
Our new normal means
no in-person conversations but we'll do a live build of a section from a marketing
plan
or
host some other conversation to harness the wisdom of our crowd. Stay
tuned.
1:15: Basic Marketing KPIs (Key Performance Indicators)
for Lawyers
Presented by Larry Port, CEO of Rocket Matter
2:15: Social Media for Lawyers
People are online, looking for
lawyers and law firms to help them, and what they find will matter. Whether it’s
networking, new business development, brand reputation management or thought
leadership, social media is a great way to build a brand online.
Understand how social media can help lawyers
and law firms build their professional online brand and why it’s becoming
increasingly important to be active on social media. You’ll learn how to get
started on LinkedIn and learn about practical ways to take your online presence
to the next level.
Presented by Phyllis Mma of RedFox
Social
3:15: Video for
Lawyers
Steven Soderbergh’s latest project was shot entirely on an
iPhone. He says it’s the ‘future of filmmaking.’ You don’t need a huge investment or deep technical expertise to
deliver valuable video content. From the casual live webcast to the
professionally-edited feature, we’ll review the myriad ways lawyers are using
video to demonstrate subject matter expertise, generate qualified leads, and
engage with existing clients.
Presented by Mike Carlson with the help of Amasa
Productions
Co-Sponsored by the Practice Management
Section
CLE Credits:3.5 CLE credit will be applied for | Event Code:
Cost
MSBA Member:
$10.00
Non-Member:
$75.00
Law
Student: Free
Remote
Participation: Instructions
will be sent the day before the CLE.
If you cannot find the instructions, please
check your junk or spam folder. If you did not receive the instructions, check
your email receipt to confirm you are registered for this event. If you are
registered and did not receive the instructions, email Mike Carlson: mcarlson@mnbars.org.