Brand Management and Online Marketing for Attorneys and Law Firms

Event Description

Co-Sponsored by the Practice Management & Marketing Section and the Solo & Small Firm Section

In this informative CLE, Tracy will discuss how marketing and brand management has changed since she began working at Patterson Thuente in 2007 and discuss the current methods used including traditional advertising, search engine optimization (SEO), algorithms, social media, and internet marketing.

What should you look for in a web developer or if managing your own website? Tracy will share her predictions for the future and provide tips for small to large firm staff on how to manage their personal and law firm brands. How will AI including search engine optimization and algorithms that use search words continue to change marketing and branding?

Check-in begins at 11:45 am; special meal requests must be made in advance. 


Tracy Dann  | Director of Marketing, Patterson Thuente IP

As Patterson Thuente IP’s Director of Marketing, Tracy Dann’s role is to develop and implement overall marketing and business development strategies. She assists individual attorneys with practice development plans, manages the firm website and social channels, and is responsible for all aspects of marketing communications, brand management, and community outreach. She is also involved in various client service initiatives, such as the firm’s client feedback program. Tracy has more than 15 years of experience in professional services marketing.

CLE Credits:

1.0 Standard CLE Credit Applied, Event Code:  282686


Section Member (Practice Management and Marketing Section or Solo and Small Firm Section): $10
MSBA Member but not a member of the Section: $20
Non-MSBA Member: $35
Law Students: Free 

Not a member of the Practice Management and Marketing Section? You can join the section for $24 and attend your first one-hour CLE for FREE! Must contact Ashley Bollig at or 612-278-6353 to take advantage of this offer.

Not a member of the Solo and Small Firm Section? You can join the section for $22 and attend your first one-hour CLE for FREE! Must contact Ashley Bollig at or 612-278-6353 to take advantage of this offer.

Remote Participation: 

Remote attendance is available via webcast.  Please indicate that you will attend remotely when registering.  Instructions will be sent via e-mail a day prior to the program.

To register with a check, please mail in this registration form.
Need to cancel? Please see our cancellation policy.
Questions? Contact Ashley Bollig | | 612-278-6353

The MSBA is committed to creating an inclusive environment in which all members can participate fully. If you need reasonable accommodations to participate in this event, please notify Ashley Bollig via email at or phone at 612-278-6353. Please provide notification at least 72 hours prior to the meeting to allow sufficient time to make arrangements for accommodations. Thank you.

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Pre-Registration is Closed

Wednesday, December 11, 2019

12:00 PM to 1:00 PM

Glacial Lakes Room / Minnesota State Bar Association Minneapolis, MN United States