Deadline to Register: Monday, October 15,
2018
WEBINAR ONLY
Is your firm’s system for responding to potential clients in need of an
overhaul? In this session, you will learn how to convert more leads into new
clients using automation! Combine tools within your practice management and
calendaring software to capture, qualify, and convert leads into new clients.
Plus, learn how to monetize referrals when leads are not a good fit. You'll
receive examples of the best lead-qualification questions, lead-intake forms,
and a "playbook" for automating the entire process from lead capture to
new-client intake. You'll also learn how to outsource most of the workflow to
virtual receptionists to save time and money.
- Learn the best lead-qualification questions and how to
standardize and outsource them.
- Learn the optimal workflow for new client intake using your CRM, CMS, and
calendaring software.
- Learn how to monetize and automate referrals to other law practices.
- Learn how to use virtual receptionists for inbound and outbound lead &
referral calls.
Presenter:
Maddy Martin is the head of marketing and partnerships for Smith.ai, which
provides law firm communication services, including their virtual receptionist
& intake service, web chat, and Keypad cloud phone system. She has spent the
last decade growing tech startups from New York to California, and has expertise
in digital marketing, small business communications, lead conversion, email
marketing, SEO & content marketing, social media, comarketing, and event
marketing. Maddy can be reached at
maddy@smith.ai.CLE
Credits: 1.0 CLE credit will be applied for | Event Code: 259482
Cost:
MSBA Member: FREE
Non-Member:
$35.00
Law
Student: FREE
Remote
Participation: Instructions will be sent the day before the CLE.
If you cannot find the instructions, please check your junk or spam folder.
If you did not receive the instructions, check your email receipt to confirm you
are registered for this event. If you are registered and did not receive the
instructions, email feedback@mnbar.org.