How to Measure your way to Greater Profits using KPIs

The 2016 State of Small Law Firms survey was recently released by Thomson Reuters and indicated that the majority of small law firms value client satisfaction, firm profitability, and individual matter profit.  Do you measure and track those items? Do you have the right data? Do you know how to make changes to your firm? While technology is a great addition to the law or any professional service offering, without proper metrics and measurement, firms face lower profits or even failure. Key Performance Indicators (KPIs) are critical to measure client satisfaction, firm culture, return on investment - more than billable hours and profits per partner. However, knowing how to get started; where to focus; and how to follow-up can be overwhelming. We will review a KPI framework; discuss the seven areas of measurement; and examine the technology to support KPI implementation.  

This CLE is approved for credit through November 19, 2018.

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Mary Juetten, Founder and CEO of Traklight, has dedicated her more-than-25-year career to helping businesses achieve and protect their success. Specializing in leading companies in transition or start-up phases and helping them create sustainable, operational, and financial growth, Mary wants entrepreneurs and businesses to have Fortune 500 style software solutions. In 2015, Mary co-founded Evolve Law, a community that is the catalyst for change in the legal industry. Using her extensive education including Bachelor of Commerce degree from McGill and a Juris Doctorate from Arizona State, as well as her US and Canadian accounting certifications, Mary created the only self-guided software platform that creates your custom intellectual property (IP) strategy plus assesses business risk. Traklight Pro is lead generation or triage for companies; business, startup & venture, and IP attorneys; CPAs; and other professionals.  Mary is an international author, writer, speaker, and mentor, and co-chairs the Arizona Technology Council’s Law and Technology committee. She previously represented entrepreneurs on the Board of the Crowdfunding Investment Regulatory Advocates and is currently the Secretary for the Emerging Enterprise Committee of the Licensing Executives Society. She speaks internationally on startup and small business risks, IP, plus change and technology adoption in the legal industry. Mary was named to the American Bar Association’s Legal Resource Technology Center 2016 Women in Legal Tech list and the FastCase Class of 2016. She now serves on the Group Legal Services Association (GLSA) Board.  

CLE Credits:

1.0 Standard CLE Credit approved | Event Code: 231149

MSBA Members:  $29.95
Non-MSBA Members:  $64.95



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