Practice Management & Marketing Section

A Brand Called You: Lawyer 2.0

1.0 Law Office Management CLE credit to be applied for

Wednesday, October 14, 2009
Check-in: 7:45 a.m.
Program: 8:15 am

The Metropolitan Ballroom
5418 Wayzata Boulevard
Golden Valley, MN 55416


Free   PM & M Section members
$20     Join the Section NOW and attend for Free)
$25     Non-PM & M Section
members (MSBA members)

$30    Non-MSBA members

NOTE: You must be an MSBA member to register online. Online payments (if required) must use a VISA or Mastercard. You should receive an email confirming your online registration.  If you do not, please contact Ashley Hacker at

Monday, 10/12/09

OR send registration form with payment (if applicable) to:
Attn: Ashley Hacker
600 Nicollet Mall #380
Minneapolis, MN 55402

Fax: 612-333-4927

Lief Larson
President of Workface Inc.

Marketing prowess mixed with a little familiarity with new technology offers the modern Lawyer unprecedented opportunities to digitally stand out.  The MSBA assists members in becoming more successful by applying technology in your practice.  In this education session, you will learn about: 1) The latest in web-based marketing tactics; 2) Developing the concept of the personal brand; 3) Tips for cutting through the digital noise; 4) The concepts of trust, credibility, and "netiquette" and how they apply online.

Lief Larson is the president of Workface Inc., a Minneapolis-based software company.  Larson is a software engineer who has over fifteen years experience in human-machine dynamics, including six years in self-service kiosk systems and nine in web-based applications.  He has been working in web-based marketing sciences since 2001, specializing in the area of professional branding.  Mr. Larson's company is on the cutting-edge of internet marketing strategy, most recently featured in Dow Jones MarketWatch, the Wall Street Journal, and Finance & Commerce here in the Twin Cities.  His entertaining and enlightening educational sessions help attendees understand the marketing opportunities that exists online.

Please register by Monday, October 12, 2009


Please note requests for special accommodations, dietary needs, or accessibility needs when registering.
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