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The MSBA's Practice Management & Marketing Section Presents


"The Ethics of Marketing Your Law Practice: The Rules Related to Marketing in Minnesota"

Please join us for an informative program designed to reacquaint attendees with the “Rules of Professional Conduct" related to marketing in Minnesota. You will learn tips to comply with the Minnesota Rules of Professional Conduct under The Four Pillars of Marketing:

I. Retain and grow relationships with existing contacts
II. Develop new business
III. Increase your name recognition in the marketplace
IV. Pursue targeted communications

Terrie S. Wheeler will discuss the Rules related to marketing, and will provide each attendee with a comprehensive template to create his or her ethical marketing plan for 2012.


Terrie S. Wheeler, Professional Services Marketing, Inc.
Terrie S. Wheeler, MBC, spent 12 years in three large Minneapolis law firms as a marketing director. In 1996 she founded Professional Services Marketing, Inc., to offer marketing consulting and one-on-one marketing coaching services to attorneys and law firms. Terrie was recently appointed by the Minnesota Supreme Court to serve on the Lawyers Professional Responsibility Board which governs the ethical disciplinary system for lawyers in Minnesota. Terrie served as chair of the MSBA’s Marketing and Client Service Section, and on the HCBA’s Fourth District Ethics Committee as an investigator and on the screening committee. Terrie is also the creator of, a secure, web-based tool designed to help lawyers develop and implement an ethical marketing plan.

2 hours of Ethics CLE credits applied for
Event Code: 164768



Date:   Wednesday, March 14, 2012

Time:   11:45 a.m. to 2:00 p.m.
Please join us for a networking lunch from 11:45 - noon, followed by the seminar from noon - 2:00 p.m.

  MSBA Offices
600 Nicollet Mall, Suite 380
Minneapolis, MN 55402 

PM&M Section Members:  $15.00
Join the PM&M Section and attend at no additional cost:  $31.00
Law Students:  $15.00
Other Registrants:  $40.00

Teleconferencing/webcasting is available. Please request instructions when registering or contact Elyse Farnsworth on or before March 12, 2012. Instructions will be distributed via email on March 13, 2012.

Cancellation Policy:

Refunds will be processed for cancellation requests received in writing on or before noon on the registration deadline. Requests should be directed to the event contact person listed at the bottom of this notice. Cancellation requests received after this time are not eligible for refunds. You may send a colleague in your place if you are unable to join us and the registration deadline has passed.

Requests for an exception to this policy should be directed to Elyse Farnsworth, Section Services Director, by e-mail or at (612) 278-6336