(9:00 AM): What Really Works: High Impact Low Cost Strategies for Lawyers
In order to attract new clients, lawyers need to understand marketing. Most lawyers quickly acknowledge marketing is not something they learned in law school and that "doing marketing" doesn't always come naturally to them.
In this CLE we will focus on the "best of the best" strategies for lawyers based on real-world results.
MSBA Video Day is a new program designed to offer members the opportunity to record their 20 - 30 second elevator speech for use on a firm website, social media, email campaigns, etc. For just $150, members get full rights to the final video (the MSBA merely facilitates the process and retains no rights in the finished product). Note: All time slots are now full.
Refine your pitch
Marketing expert Terrie Wheeler of PSM Marketing will be on hand a half an hour before each session to help members create or refine their elevator pitches.
Want to get started? Here are some useful resources from PSM: