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CLE & Events

Spring Cleaning - Update Your Online Presence

Thursday, March 24, 2016

Two free CLEs, a low-cost personalized marketing video, a free professional headshot, a chance to learn more about new and existing MSBA products and services, and assistance creating or updating your MN Find a Lawyer profile.


CLE #1

(9:00 AM): What Really Works: High Impact Low Cost Strategies for Lawyers

In order to attract new clients, lawyers need to understand marketing. Most lawyers quickly acknowledge marketing is not something they learned in law school and that "doing marketing" doesn't always come naturally to them.   
In this CLE we will focus on the "best of the best" strategies for lawyers based on real-world results.

Register Here


Video Day

MSBA Video Day is a new program designed to offer members the opportunity to record their 20 - 30 second elevator speech for use on a firm website, social media, email campaigns, etc. For just $150, members get full rights to the final video (the MSBA merely facilitates the process and retains no rights in the finished product). Note: All time slots are now full.

 

Refine your pitch

Marketing expert Terrie Wheeler of PSM Marketing will be on hand a half an hour before each session to help members create or refine their elevator pitches.

Want to get started? Here are some useful resources from PSM:


CLE #2

(2:00 PM): Hot Topics in Billing Ethics

Two attorneys from the Minnesota Office of Lawyers’ Professional Responsibility will get you up to speed on the latest hot topics in legal fees. Learn the latest about what to do and what not to do with:

  • Fee splitting
  • Referral fees and kickbacks
  • Non-refundable retainers
  • Credit cards and IOLTA accounts

Register Here


Headshot Day

MSBA Headshot Day is an opportunity for members to have their own professional digital headshot taken.  It's quick and easy; members can choose from several half-hour time slots.  MSBA Headshot Day is offered at no cost to members. Note: All time slots are now full.

 

Emma

Sample Photo: Emma Maddy, Otto Law